Datareel Analytics builds Power BI dashboards, automates reporting, and eliminates the manual work that's costing your team hours every week.
Commission reporting took days and had errors nobody was catching. Reports lived in spreadsheets nobody trusted. Leadership had no real-time view of what the field team was actually doing.
We automated everything — and gave them 10 live executive dashboards. Commission reporting now takes under 5 minutes. Anomaly detection recovered £1,000/month in lost revenue.
That's what we do for SMEs →We work with you on a project or retainer basis — so you get senior data expertise exactly when you need it.
We specialise in businesses where sales performance, operational data, and commercial decisions matter — but a full-time data team isn't on the cards yet.
A direct sales company managing 500+ field representatives across the UK had no real-time visibility of performance. Commission calculations took several days each month and contained errors that were causing team disputes. Leadership made strategic decisions without reliable data.
We built a complete BI platform — 10 executive Power BI dashboards covering sales performance, lead conversion, and operational KPIs. We automated commission reporting using Python and PostgreSQL, built a lead segmentation model processing 28,000 records per month, and developed an anomaly detection model to catch revenue leakage in real time.
No accessible tool existed for professionals to compare real disposable income across UK cities — after accounting for rent, transport, and tax. The data existed across multiple ONS sources but had never been combined into a usable format.
We built a Python ETL pipeline ingesting live ONS salary and rent data across 10 cities, feeding a 3-page interactive Power BI dashboard with a real-time salary scenario planner — allowing anyone to input their salary and instantly see disposable income by city.
No clear, data-driven picture existed of what the UK data job market actually looks like — salary ranges by role, geographic distribution of demand, and which companies are hiring most actively.
We built a Python ETL pipeline pulling live job listings from the Adzuna API, analysing 870 job listings across Data Analyst, BI Analyst, Data Engineer, and Data Scientist roles. A 3-page Power BI dashboard covers salary analysis, geographic mapping, and hiring trends — all from live, automated data.
Datareel Analytics was founded by Yayati Chirlikar, a data analyst and BI specialist with 4 years of commercial experience building executive dashboards and automating reporting for a major UK direct sales organisation managing 500+ field representatives.
Holding an MSc in Data Science (Distinction) from Cardiff Metropolitan University, Yaya combines deep technical expertise with real commercial understanding of sales operations — so the solutions we build aren't just technically sound, they're built around how businesses actually make decisions.
We work with SMEs across the UK and internationally, delivering data capability that was previously only accessible to large enterprises with dedicated analytics teams.
We offer a free 30-minute consultation — no obligation, no pitch. Just an honest conversation about your data challenges and whether we can help.
Book a free consultation